Do Smartphones make you dumb?

A few months back I had no smartphone. Life was much simpler. The phone ringtone was loud enough to be heard even when the phone was buried under the pillow. Even the one alarm that I could set on it was loud enough to wake me up. Only a few rare occasions drove me to the world of smartphones and their extravagant displays, with a smooth touch navigating through a web of mesmerizing applications.

[Infographic] Social Media and Indian Elections

Would Spot Fixing help brands advertising in IPL?

S Sreesanth, Ankeet Chavan and Ajit Chandila may have failed a cricket worshiping nation, but have they undone the big bucks of marketers riding on IPL?

There is no doubt that the Indian Premier League is about the money first and the cricket later. But has the money brought into it by splurging brands been undone by the perils of big money?

Lemonade to Viagra - An Entrepreneur's dilemma

If your lemonade does not sell, would you switch to selling Viagra?

Even more if you are passionate about making a lemonade.

Infibeam.com - NEVER use it!

It was 11th April and I was very happy to order "The Great Gatsby", a classic novel by F. Scott Fitzgerald on Infibeam.com. I was even more happy to get a good deal on it. Although while ordering they said that despite being in stock, I was told it would deliver the book to me a fortnight later. This is when the delivery had to happen in Delhi. Had I stayed in a remote town in India, it would have been justified. Anyways the price conscious Indian consumer in me was very happy.

Social Media, Sustainability and Green Supply Chain

Social Media has been in part responsible for huge political changes like the ones in the Arab world, has helped shaped huge election campaigns (Barack Obama), and at a micro level changed the way we interact with friends and family.

All these changes have a fundamental common factor that makes social media unique and more important than any other media form - It puts us all on the same space. There is no hierarchy, caste, class or status that stops your voice from being heard.

While social media has caused so many changes for good, can it also provide the solution for a big problem facing mankind today? Can social media drive sustainability?