You heard it right!
Nelson Mandela managed to successfully campaign against apartheid not because he was equipped with Big Data. He simply told a strong and powerful story.
"We scrutinise each request for legal sufficiency under our terms and the strict letter of the law, and require a detailed description of the legal and factual bases for each request. We fight many of these requests, pushing back when we find legal deficiencies and narrowing the scope of overly broad or vague requests. When we are required to comply with a particular request, we frequently share only basic user information, such as name."